Research group at imec & Vrije Universiteit Brussel

Training 6: Advertising in a Digital era (11/03 – 13/03)

Training 6 sheds light on the new developments and trends in commercial communication and advertising in the digital era. Participants will get acquainted with new formats, will get insight in the different workflows and will also develop an understanding of user perspectives on advertising in the digital age, business related aspects and privacy issues.

Training 6: Advertising in a Digital era

For those that are following the full programme training 6 is elective.

If you want to register for this training only, you have the option between a 1, 2 or  3 day programme.

Click here for more details on designing your own programme.

Key Objectives:

  • Acquire knowledge on current trends in commercial communication and advertising and the advertising process.
  • Understand the different challenges linked to these trends, including privacy aspects.
  • Critical evaluation of new advertising formats and buying and selling tools.

Cases and topics:

  • Advertising
  • Personalised advertising
  • Cross-media audience measurement
  • Programmatic ad buying and selling
  • Big data analytics

Academic Experts

  • To be confirmed

Industry Experts

  • To be confirmed
Date
11 Mar 2020 13 Mar 2020
Hours

09:30 - 17:30

Location

Pleinlaan 9
1050 Brussels

Close to public transport (Station Etterbeek)
Car parking available

Program


  • No program found.

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