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emma pre-conference
10/05/2017 13:15 - 17:30
Creative Clusters, media hubs and everything in between Putting theory to the test
In the past decade, research has increasingly focused on the dynamics and specificities of media clusters, and the ways in which policymakers facilitate the concept. The field of media cluster research has also proven to be a diverse and interdisciplinary one, with contributions from media scholars, economic geography, and urban studies.

Policymakers on national, regional and local levels have increasingly explored the potential of the agglomeration of media activities. While much is already known on the conceptualization of such clusters, much more challenging for research is to assess the effectiveness of media clusters, and to grasp how geographic proximity also leads to effective collaboration or better value of services and content. This research seminar specifically sets out to hold theory against practice. The goal is to transcend the hype of media clusters, by looking at what comes out of them.

The seminar is hosted by Ghent University and the Vrije Universiteit Brussel, in collaboration with Media Clusters Brussels and De Krook as part of the 2017 European Media Management Conference in Ghent. The research seminar invites speakers and attendees to provide hands-on insights on specific cases in media clusters, discuss the insights and reflect on challenges in media cluster research, and how to overcome them. By combining insights from researchers and practitioners, we aim to provide recommendations for policymakers and input for scholars working on media cluster research.

The preconference is free for emma conference attendees and members, and speakers and panelists of the preconference. The fee for external guests is 45€, students’ fees are 25€. Please register here