There's a market for E-books in Flanders

In research by Olivier Braet and Valérie-Anne Bleyen about e-books, it became clear that there is a large market for e-books in Flanders, but that the Flemings don't want to feel like they overpay.
In general they are willing to pay about half the price they would pay for a hardcover, but not much more.
More than half the Flemings already possess a tablet computer and about 20% have an e-reader.
The synopsis of the research can be read here. (Dutch only)

Created by Elias Van Dingenen on 5/12/2014