Rob Heyman on the use of accumulated data for personalized advertisements

Following his opinion piece about the use of big data by ING, Rob Heyman was asked by Het Laatste Nieuws to give some insights into how other companies are also making use of similar data for their advertisements.
Not only banks, but a whole range of companies make use of accumulated data to better sell their products.
In this article, it is explained how these companies accumulate data about users (you) and how said data is used.
Rob, together with lawyer Raf Jespers, explains how banks, retailers, airlines and many other companies use data to create personalized advertisements.

You can download the article (NL) here.

Created by Elias Van Dingenen on 25/03/2014