Trends (December 2013) - Olivier Rits & Tim Rootsaert discuss living lab research
Olivier Rits and Tim Rootsaert (iLab.o) were interviewed by Trends about the advantages of living lab research for startup companies.
The article explaind how living labs can function as an evaluating tool for startups.
They came up with 5 basic tips for startups to help them thrive.
The entire article (NL) can be read here.