Paper “From Loyalty Points to Virtual Currencies: Expanding Loyalty Schemes for Mobile Platforms” awarded during ICMB 2013
From June 10th until June 13th, the 12th International Conference on Mobile Business (ICMB 2013) was held in Berlin, Germany.
This year, the Elaine Lawrence Prize 2013 for the best paper of the conference was awarded to the paper entitled “From Loyalty Points to Virtual Currencies: Expanding Loyalty Schemes for Mobile Platforms”. Authors of this paper are Uschi Buchinger, Heritiana Ranaivoson, Pieter Ballon (iMinds-SMIT, Vrije Universiteit Brussel).
The idea behind the paper was to give an overview of how loyalty points can be expanded and transformed to Virtual currencies when implemented by mobile and online platforms and how it can affect their respective business models. Four use cases were selected to show latest trends and developments in this area.
Congratulations to all of you!