De Standaard (01/06/2013) - Tv is niet meer koning voor jongeren
The 'millennials' watch television in a different way than their parents or grandparents.
"Young people find that television must adapt itself to them and not the other way around. This generation has grown up with the internet where you can just click and the programme you requested starts playing. They also expect that from television." Prof. dr. Wendy Van den Broeck (iMinds-SMIT, Vrije Universiteit Brussel) also stated that this evolution is not over yet. The next generation will be even more interested in watching television on demand.
More information can be found in the article "Tv is niet meer koning voor jongeren", by journalist Dominique Deckmyn (De Standaard, 01/06/2013)