World of online / offline personalized interactions
01/06/2014 - 31/12/2015
Has been finalized

The WOOPI project pursues to design and research a mixed-reality framework that incorporates physical, tradable, personalised cards and toys in an interactive multi-platform media experience. The framework is aimed at delivering a participatory and creative experience for young children (aged 4-6) by involving adults in the gaming experience and stimulating personalized manufacturing (3D printing). Two important characteristics of the framework are its scalability in that it can easily be adapted for other brands as well as its unique content strategy, aimed at providing both entertainment experiences and a creative media literacy learning environment for young and old users.

Partners: VRT; Studio 100; Cartamundi; Twikit; iMinds MIX, CUO, DAE Howest