Iris Jennes

Iris Jennes
Iris Jennes holds a Master degree in Communication Studies. She is currently a teaching assistant at Vrije Universiteit Brussel and researcher within the User Research unit of SMIT. As a researcher, she is working on a PhD concerning the changing role of the user in the converging and digitising television value network. To summarize, the Ph.D. study will consist of three main building blocks:
• The commercial television industry: with a focus on Flemish commercial television and advertisers;
• Technological affordances: including different digital technologies through which television content can be provided;
• The audience - changes in user behaviour and the way they consume television content, but also the way audiences and users are measured by the commercial television industry and how audiences and users are valued.

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