PROGRAM
 

 
09.00h        
 
Registration and morning coffee
 
09.30h

Welcome
Prof. Dr. Pieter Ballon,
Director imec-smit, Vrije Universiteit Brussel


09.45h
 
Keynote 1
Mr. Maciej Maciejowski,
Director of New Business Development, TVN

10.15h 
 

Coffee break
10.45h

Session 1: What is the meaning of public value when talking about commercial television?
Chair: Mr. Simon Delaere, 
Chairman of the Flemish Advisory Council for Media
 
  • The views of private media management on public value
    Prof. Dr. Karen Donders, Prof. Dr. Tim Raats, Vrije Universiteit Brussel
    Prof. Dr. Trine Syvertsen, Prof. Dr. Gunn Enli, University of Oslo
  • Value(s) in European media markets under pressure 
    Mr. Tim Suter, Director Perspective Associates
  • Delivering public value in Europe: A shared responsibility
    Mr. Grégoire Polad, Director-General Association of Commercial Television in Europe

12.00h 
 

Lunch
13.00h
Ms. Sophie Jones,
Head of Corporate Relations, Channel 4 


13.30h
Chair: Prof. Dr. Tim Raats,
Lecturer, Vrije Universiteit Brussel 
 

15.30h
 

Coffee break
16.00h
 
Session 3: How can policy makers facilitate private television to contribute to society (or not)?
Chair: Prof. Dr. Fabienne Brison,
Vrije Universiteit Brussel and Partner Hoyng-Monegier 
 
17.30h
 
Closing panel discussion: Does delivering value for society means making money first? Different perspectives on challenges ahead     
Chair: Prof. Dr. Karen Donders,
Lecturer Vrije Universiteit Brussel
 
  • The importance of advertising for independent media
    Mr. Kimon Zorbas, Senior analyst Nielsen
  • How can media companies themselves achieve success in a market in turmoil and what can/should policy makers do to facilitate this?  
    Ms. Gina Nieri, Executive Board Member Mediaset
  • Are companies delivering value for audiences? 
    Mr. Doug Wood, Group Director of Research and Insight Endemol Shine
  • How can policy makers enable a vibrant commercial television sector in Europe?  
    Dr. Anna Herold, Member of Cabinet of Commissioner Oettinger

18.30h
 
Reception
   
The Gap Is Mine!