Business Research Unit
Business Research Unit (BRU)

SMIT’s Business Research unit researches and supports ICT-based innovations, their business models and evaluates their impact on specific industries and domains. Business modeling and value network analysis are our core analytical tools. Other approaches include platform market analysis, econometrics, market analysis, innovation system analysis, industry analyses and impact assessment complemented with the use of innovative interactive business model simulation tools (e.g. SIMBU, BEMES) and tracking and logging of relevant business model parameters. BRU’s domain experience ranges from innovative network technologies (e.g. cognitive radio) to digital content and media markets and innovations (movies, games, news, TV, etc.), social media, advertising, mobility, energy markets, transport and logistics, health, Smart Cities, Internet of Things, to mention a few.

Key stakeholders benefiting from our research include industry, SMEs and start-ups, other research groups at iMinds, policy makers, the academic community as well as society at large. The unit, which works in close collaboration with the user and policy research units of SMIT as well with iLab.o, focuses on four topics: (1) Creative Industries – dealing with innovation in media and cultural industries, (2) ICT – looking at new ICTs as well as their applications to other sectors and domains, (3) SME – providing business model and stakeholder research and support to SMEs and start-ups and (4) Health – focusing on health-care and well-being.

BRU has an extensive research experience in its area of expertise. The unit employs around 15 researchers (of which half are senior) with a diverse interdisciplinary background (engineers, communications scientists, economists, some with industry experience and all with experience from the ICT, media and/or health sectors). It has published over 300 peer-reviewed papers in academic journals, scholarly books, and conference proceedings. The unit has participated and coordinated a wide range of projects including more than 25 European projects (FP6-7, FI-PPP, CIP, H2020), plus 50 regional and national R&I projects as well a number of service contracts for industrial and policy stakeholders.

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